Avenue de Champagne: Walks, Cellars and Booking

The Avenue de Champagne as a walk and a visit

The Avenue de Champagne in Épernay is a public street of Champagne trading houses, with cellar visits and the Château Perrier museum arranged separately. The tourist office gives its length as 1.5 km. Use that distance to understand the avenue, rather than to calculate the length of an underground tour or the time needed for every stop.

A useful plan keeps one booked cellar appointment as the day's anchor, then adds the architecture and park around it. The regional cellar experiences also reach neighbouring Aÿ and winegrowers outside the avenue. For a broader comparison of meals, tasting formats and transport, see Champagne tours around Épernay.

A public walk or a booked cellar

The Avenue de Champagne can be explored on foot, while private buildings, gardens and cellars have their own access arrangements. A walk along the street lets you appreciate the external architecture; a cellar appointment adds a specific route, guide or tasting according to the chosen visit. For a guided avenue walk focused on history and architecture, see the private-tour comparison.

The cellar experience is also different from museum admission. Keep separate tickets and visit times in your plan, especially if you want both an underground visit and the collections at Château Perrier. Warm clothing is useful for the houses that recommend it, but accessibility and family arrangements should follow the particular house rather than a single rule applied to every cellar.

Cellar visits on the avenue and in neighbouring towns

Aÿ's historic-cellar visit lasts 1.5 hours and includes a guide and two cuvée tastings, starting at 12 Rue du Pont in Aÿ-Champagne. Hotel pickup is excluded. The three-hour winegrower experience instead departs from Épernay's tourist office at 7 Avenue de Champagne and includes a cellar visit, explanations of Champagne production and three tastings. Its departure address does not make the visited cellar an avenue cellar.

The 210-minute combined outing starts at the Épernay tourist office and includes van transport, the avenue, Hautvillers with its church and panorama, a small producer's cellar and a commented tasting of two cuvées. A vineyard tasting with pink biscuits from Reims is also included. Choose Aÿ for a fixed historic-cellar appointment; choose the combined outing to connect the avenue with a village and producer visit. The Hautvillers guide explains the village separately.

Prices and reservations by house

Moët & Chandon's Imperial Moment costs EUR 48 for an adult tasting visit of 1 hour 30 minutes with two glasses, at the 15 November 2026 price snapshot. Signature costs EUR 65 for the same duration with a different tasting. Online reservation is recommended; a visit without advance booking depends on available spaces. The house lists a lift and special wheelchair access.

Mercier lists the Fondateur visit at EUR 25 for adults, lasting 45 minutes with one glass, and the Duo at EUR 30 for one hour with two glasses, at the same snapshot. Ages 10 to 17 cost EUR 12 and under-10s enter free; minors must be accompanied, receive a non-alcoholic alternative and need places included in the online booking. Part of the cellar visit uses a train, with cellar temperatures of 10 to 12°C. Its 18 km total cellar stock is not the visitor distance.

The Cour d'Honneur parking area at Moët & Chandon is unavailable from 22 November to 17 December 2026; this notice concerns parking. Mercier's late-2026 calendar lists Wednesday to Sunday opening from 18 November to 27 December, closure on 25 December, special opening on 28 and 29 December and closure from the evening of 30 December. Use the arrival and parking guide to arrange the journey around your appointment.

The museum and its free park

Château Perrier houses the Champagne wine and regional archaeology museum, while its park has free admission separate from the museum ticket. At the November 2026 snapshot, adult admission to the permanent exhibition is EUR 10, under-13s enter free and admission is free for everyone on the first Sunday of the month. The museum includes an audio guide, with distribution subject to busy periods.

The museum's winter schedule, November to March, is Wednesday to Friday 13:30 to 18:00 and weekends 10:00 to 18:00, with Monday and Tuesday closed. In April to October it opens 11:00 to 19:00 except Tuesday. Closure dates include 1 January, 1 May and 25 December; last admission is one hour before closing. The park opens daily from 08:00 to 21:00 in April to October and until 20:00 in November to March. Park access therefore follows a different timetable from the collections.